Lazat Melekat, Zat Memikat
OATSIDE has launched its new Chocolate Malt flavour in Malaysia. OATSIDE Chocolate Malt is a malty drink which is lactose free, has 2g of fibre per pack, and it's cholesterol-free - perfect to fuel your fun and is easy on the tummy.
To further boost sales and drive the success of this new product, we've seized the opportunity to make a big impact during Ramadan/Hari Raya 2025 with an exciting new initiative: Lazat Melekat, Zat Memikat - literally translating to 'yumminess that sticks, nutrition that attracts'.
Doomscrolling has become such a habit that we do it even during mealtimes; adversely affecting our digestion. In conjunction with Ramadan/Raya, we want to ensure we get enough energy to last throughout the day.
To further boost sales and drive the success of this new product, we've seized the opportunity to make a big impact during Ramadan/Hari Raya 2025 with an exciting new initiative: Lazat Melekat, Zat Memikat - literally translating to 'yumminess that sticks, nutrition that attracts'.
Doomscrolling has become such a habit that we do it even during mealtimes; adversely affecting our digestion. In conjunction with Ramadan/Raya, we want to ensure we get enough energy to last throughout the day.
Lazat Melekat, Zat Memikat iconic key visual
This visual is so iconic, it's seen across our digital and printed platforms such as our social media, supermarket LED screens and also our printables like block display skirting in supermarkets, wobblers and even gondola ends...
Raya block display skirting in retail spaces
Raya Wobbler in retail spaces
LED Screen in MYDIN Supermarket, Subang Jaya.
We also took the initiative to do an Exchange Program at selected retailers in Malaysia. People can bring whatever 1L drink cartons to the selected retailers at a certain date and time and be able to exchange it to get x1 FREE Chocolate Malt pocket pack.
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Not only that, we also did a Tiktok social media contest for online users to interact with us - by completing the 'Balas Pantun', which is like a poem. The most interesting answers will stand a chance to win RM250 worth of OATSIDE m*lk.
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To add 'fuel' to the hype, we also came up with 15-day Tiktok content during the month of Ramadan, ranging from fashion tips, to fitness tips... and even tips to avoid 'mak cik membawang' questions. 🤫 (First 5 to be used for META ads, the other 10 will be on Tiktok @OATSIDE.MY)
Raya ep 6: Healthy for Ramadan
Raya ep 7: Smoothie for Digestion
Raya ep 8: Bazaar Ramadan Street Interview
Raya ep 9: Iftar Bloats
Raya ep 10: Sahur Stretches
Raya ep 11: Choosing Baju Raya
Raya ep 12: Wake Your Kids Up
Raya ep 13: Fasting Benefits
Raya ep 14: Patience
Raya ep 15: Traffic Jam
TERIMA KASIH DAN SELAMAT HARI RAYA!